Most mentors and network marketing industry experts agree: the number one thing that will doom a new network marketing business is failing to persevere, stopping before you succeed.
Having effective tactics and strategies matters. A lot. But they stop working the second that you do.
Choosing the right opportunity matters. A lot. But your opportunity looks the other way just as soon as you do.
Here are the 3 P’s of staying power. These will help ensure that you go ‘far enough for the fun’ with your network marketing business.
PASSION
First things first. Your passion, your “why” for pursuing a network marketing business is the oxygen your business cannot live long without. Unless your “why” changes, your staying power to pursue your business until it succeeds comes directly from how much your “why” stays front-and-center in your awareness.
1. Keep visual reminders of your “why” around you: photos, quotes, letters, whatever visually connects you with your passion for your business.
2. Write down positive affirmations of what happens with your “why” as your business succeeds. Read them, say them aloud several times a day.
3. Relive history. For example, if part of your “why” is to help people, relive the stories of people you have already helped.
PARTNERS
Even if your business has no employees or formal partners, you are wired to be connected with others in a ’shared labor’ way.
1. Start or join at least one mastermind group that shares a common goal for being together. The mutual accountability and support both serve to keep you engaged and in the game.
2. Increase what you are doing to help your business builder recruits to succeed. You know intellectually that their success is your success. Seeing it happen is very energizing.
3. Join or create a community that leverages combined group efforts toward a common business activity such as internet marketing. You benefit from the shared results as well as the community relationship.
PAYCHECKS
Network marketing businesses are famous for requiring very little capital to start and operate. So staying in the game from a money standpoint should be straightforward. For network marketing businesses this has quite a bit to do with your upfront financial choices.
1. Pick an opportunity with a realistic, quickly-reachable break-even point.
2. Know in advance what ongoing operating expense is required for the long term, and stay right-side-up versus your business revenue. If you’re starting your business as a part-time endeavor, consider Jim Rohn’s advice and stay part-time as long as possible! This eases the paycheck pressure. Plus it increases your bragging rights about the income you will create when you can describe your network marketing business as a part-time enterprise.
3. Assess what realistic marketing investments will be required to take your business to the success level you want. There is no network marketing business growth without the marketing.
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